2021 BUSINESS OWNER BENCHMARK


FORTIFYING FOR THE FUTURE

Faced with unprecedented challenges and a shifting business landscape, business owners have adopted a range of new strategies to weather the storm over the past year and continue to move their businesses forward.

In The Northern Trust Institute’s inaugural Business Owner Benchmark, we surveyed a wide range of business owners to understand the challenges and opportunities they are facing — and how they are adapting to this new environment as we emerge from a tumultuous year.

BUSINESS OWNERS’ TOP CONCERNS

Ability of successors to maintain and grow the business over the long term

0%

Capacity to manage and sustain the business throughout the COVID-19 pandemic

0%

The business declines due to certain industry factors or trends

0%

The business becomes or remains a source of family conflict

0%

The business declines due to competition

0%

Other

0%

In the resulting report, we explore five themes and provide insight for addressing common challenges — all based on empirical observations and data from working with thousands of business owners across the country.